When last did you push your car?
Using every inch of your body while bursting at the seams just to get the car to move. Thinking to yourself: “I’m not sure I can do this.”
Then all of a sudden the car starts to shift and inch, then another inch, and before you know it you’re pushing just hard enough to keep the car rolling as you trot along behind it. What started as a mild case of self-doubt turned into a severe case of self-confidence.
Launching a marketing campaign is just like pushing a car. There are laws in this universe that cannot be cheated and they apply to all areas of our lives.
One of these is the law of inertia, defined as “the tendency of all objects and matter in the universe to stay still if still, or, if moving, to go on moving in the same direction.”
Your car won’t begin to roll the moment you push it, neither will it stop the moment you stop pushing it. Inertia might be your enemy at first but quickly turns into your ally.
Momentum is a wonderful thing, but it doesn’t come easily (or cheap).
Likewise, marketing doesn’t begin to work as quickly as you would like, but it also doesn’t quit working until long after it has been abandoned.
Where are you now?
Trotting behind your car, giving it the occasional nudge to help it along? Or are you still pushing with all your might trying to get it moving?
If you ever find yourself pushing and straining, call me. I’ve been waiting my whole life for the chance to help you push your car.
-Martin
