How to Uncover the “Perfect” Internet Marketing Business

There are certain elements a successful Internet Marketing Business has. Systems, Training & Support and a Quality Product are to name a few.

When I came across a company called CarbonCopyPRO I investigated the opportunity thoroughly and discovered it to have all the right elements for success. I believe that every person is different and has unique desires and goals. For that reason a professional company takes into consideration how different people learn through different methods and at different paces.

For me, the most important part of an online business is the system. MacDonald’s is the most successful hamburger outlet in the world because of their system, not because they make the best hamburgers! Think of it like a new mobile phone. The term “user-friendly” comes to mind. When joining an Internet Marketing Business the experience also needs to be user-friendly because most of the time it’s a new experience for the Entrepreneur. But like all entrepreneurs, new experiences are what we thrive on.

The system needs to be fully integrated and personalized. It should have detailed traffic, lead and sales tracking capabilities, so that you can monitor where your customers are coming from and why.

A professional call centre is a big advantage especially when you are new at the business and still learning the product and company setup. A call centre can welcome new customers and answer any questions they might have.

Another vital success factor when researching the perfect Internet Marketing Business is the Training and Support it provides. Training can be provided through video libraries, business leadership programs, email, phone, live chat and much more. CarbonCopyPRO has weekly educational webinars and tele-seminars as well as daily entrepreneurial and mindset training.

CarbonCopyPRO gives each member the educational tools, support and resources they require to market anything, to anyone, anywhere in the world, regardless of experience or technical expertise.

Let 2010 be your year. Take control and create true financial prosperity and wealth in your life. Achieve higher levels of personal success and optimal well-being. It is time to live a life you design.

To Your continued Success

Martin

Finding The Right People

 

Advertising started moving backwards the day the scientific types got involved. Now don’t get me wrong, I think there is a place for every type of person, but scientific types should stick to scientific things.

As it goes a scientific person rolled around one day and enlightened the rest of us of a very assumable fact, “The secret to more effective advertising would be to reach the right people.”

Sometimes I wish I was there that day. I would have looked over at him and said, “It’s not who you reach, it’s what you say, stupid,” and the whole thing would’ve ended right there. But I wasn’t there.

Since he was a scientific type and what he was saying did make sense, everyone else started going around like zombies, mindlessly repeating, “Reach the right people. Reach the right people.”

The problem here is that advertising is not scientific. “Reaching the right people” usually leads to overtargeting and overconfidence. This has caused more frustration and failure than any other method in commerce.

It all starts with the advertising person proclaiming he’s got the right people. When the advertising campaign fails, you don’t consider the possibility that your ad wasn’t persuasive enough. You simply say, “He didn’t have the right people after all.”  You blame the radio station for not having the right listener, the direct mail company for having the wrong list and the billboard company for being in the wrong locations.

Business owners everywhere are frustrated with their advertising because they keep trying to make it a science.

Advertising is not a science. Science is a science.

The assumption that an advertising person can give you exclusive access to a particular group of people is simply ridiculous. Every person is reached by multiple ads every day. Having the right message is what matters.

It’s not who you reach, it’s what you say. Ø

The business that considers itself immune to the necessity of advertising sooner or later finds itself immune to business. – Derby Brown

-          Martin

Fighting Fire With Fire…

You might not be surprised when I tell you that telling the truth is hardly persuasive these days.

The sad truth is that businesses have invented a whole new way of communicating which is rather deceitful. It’s called “advertising.”

Deceitful advertising is a common method today as honest business people of yesterday realized that telling the simple truth isn’t enough anymore. The result, all too often, was a dramatic loss of business to competitors who used deceitful advertising to sell inferior products.

The honest business person had no choice but to fight fire with fire.

Anyone who believes in this philosophy has certainly never tried to put out a fire. For you will soon realize that the guaranteed result is a nationwide inferno of deceitful advertising. “If the public won’t buy our product for $30, we’ll mark it as $60 and sell it for half price!”

These kinds of business people knew that they couldn’t fool ALL the people ALL of the time. But they could fool some people some of the time, and so it went on.

These kinds of business people are heading for extinction because it’s getting harder to fool ANY of the people ANY of the time.

The real tragedy is that honest business people abandoned the truth in their advertising. It wasn’t the truth that was ineffective; the mistake was assuming it was enough to simply tell it.

If you want the truth to prevail, you have to cause people to realize it. This requires much more skill than to simply tell it.

Honest persuasion is the water that will put out any fire.

“Truth we are told is truth we may not accept; the truth we have realized is the only truth we own.” – Anonymous

-Martin

If at first you don’t succeed, try a few more times.

 In the early 1800’s nine Irishmen were arrested and charged with treason against Her Majesty, the Queen. They were sentenced to death.

As the judge is about to pronounce their sentence, he asked if there is anything the accused would like to say. One of the men, Thomas Meager, steps forward and speaks out. “My Lord, this is our first offence. If you will go easy on us this once, we promise to try harder next time. And next time – WE WON’T GET CAUGHT!”

The insulted and infuriated judge sentences them to be hanged by the neck.

When the world cries out in protest, Queen Victoria commutes their sentences to banishment for life into the wilderness of Australia.

In 1874, Queen Victoria is astounded to learn that one of the men, Charles Duffy, is the newly elected Prime Minister of Australia. The same man she banished there twenty-five years ago.

 After locating the other eight men she found that every single one of them has taken on a high position of authority and leadership, such as politicians, brigadier generals, governors and attorney generals.

Is it merely a coincidence that all nine of these men have risen to positions of prominence?

Or is it what happens to people who have the courage of their convictions?

I believe the latter.

Is there anything in your life that causes you to feel the passion of these men?

Is there anything that will make you speak to the judge the way Thomas Meager did?

Now I don’t endorse any form of disrespect towards the government; I am speaking of the value of passion.

If there is nothing you are willing to die for, you have little for which to live. He who would lose his life will find it.

As Aesop said, “It is easy to be brave from a safe distance.”

 -Martin

Manage Or Lead?

A lot can be said for Alexander the Great.

He was a dreamer who inspired everyone around him with his big visions of great possibility. Always on the front lines he never let his injuries or mishaps deter him from his greater goal. He shouts encouragement and never quits.

Alexander was renowned for knowing each of his soldier’s names. He would even send his men home after battle to be with their wives and children so that they can be well rested for the next battle. It’s no wonder they loved him so much.

When “The Great” was around people would become filled with inspiration. He could ignite passion in even the hardest men. He was a natural leader who conquered the known world until illness overcame him at thirty-three.

The life of Alexander clearly displays the difference between management and leadership.

He was a great leader capable of many tasks but an average manager at best.  He didn’t devote any time to accountabilities, systems or sustainability. Instead he would inspire and lead his men straight to victory. As a result his empire almost immediately disintegrated upon his death.

In the following fifteen hundred years the Romans wouldn’t see another leader like Alexander. Yet their system for management holds the Roman Empire together for decades, even centuries.

Even the greatest managers cannot do the job of a leader, and more so a leader cannot manage. Success is the result of having the right person in the right job at the right time.

Are you a leader or a manager?

What does your company need right now?

There is a time for Revolution and a time for Evolution.

Which time is now?

-          Martin